What is Motion Graphics?
Motion Graphics is studied either as a combination of design and animations, it wasn’t necessarily a character animation, or it necessarily affects the animation. It is usually used for TV commercials, web banners, and Films. Motion Graphics is different from visual effects. Motion Graphics is grounded on design. A Motion Graphic must always be Eye-catching, Informative, Fluid, and smooth.
Motion Graphics is an animation that is used to create the illusion of motion. Motion Graphics are done using methods of frame-by-frame footage and animation. It helps viewers to understand the video easily and conveniently.
How Motion Graphics Have Evolved?
Motion Graphics was first used to introduce the titles and narrate the stories of the movies. It was first introduced in the 1900s full-length movies “The Great Train Robbery” and “Alice in Wonderland” 1903.
By the year 1920, things had changed. The industry which was creating full-length movies by motion graphics now had adopted a new style to create films. By this era, motion graphics started using music onscreen. Notorious German artists Hans Richter, Norman Mclaren, and Oskar Fischinger experimented with new styles, and they took motion graphics to the next level.
To do the visually engaging compositions, Motion Graphics are done with the help of Photography, Illustration, and Typography. Even if you don’t have sound effects, Motion Graphics allows you to understand the film with its visualization.
What is Animation?
Animation creates illusion and manipulates figures to appear as if they are moving images. In traditional animation, portrayals are hand-drawn, painted, and used on transparent celluloid sheets which can be easily photographed and appear on the film. But today’s animations are done on computer Generated Imagery or CGI. Persons who create animations are called animators. Animators are specialized in creating animation. Walt Disney was a famous animator for his famous cartoon Mickey Mouse.
Optical illusions are used for Animation works. Still, images are presented in a sequence, as when the viewer sees them they interpret them as they are watching continuous moving images.
Motion Graphics vs. Animation?
Motion Graphics are a type of Animation. They are often used in advertising and Animations are used in making cartoons. It gives life to them usually who don’t have life. For example, in the film the background scenery is moving, in the presentation, the shapes at the backside are moving and while making an advertisement the product is made to move and shipped to the customers. While in animation the creatures are made to move. Through visual effects, graphic designers explain the concept, and motion graphic designers tell the story with the movement. Visual stories are created by illustrators and life to the story is given by animators.
When choosing whether the client wants a motion graphics designer or animator, first they have to be clear with their concept. If the client wants their visual presentation about their previous year’s sales efforts to be shown i.e., how their business has increased showing it by explainer video then they can opt for motion graphics and if they want to animate a story about their products and how their products can change their lives then they can go for animations.
How to make animation videos?
Step 1: Write a script
The first step is writing a script. While writing a script you should decide what exactly you want to show in the video. Before writing a script, you should keep some points in your mind,
- Purpose of making a video
- What kind of achievement do you want
- Who you want to target i.e., kids, adults
- What message do you want to convey to the audiences
Step 2: Storyboard
For any animation video process storyboard plays an important role. Storyboard will give you an idea of how your video might look after animation. For beginners, creating a storyboard will help them; they can predict whether their video will work out or not.
Step 3: Animation
There are many types of animation; you have to choose which animation will suit your business. There is 2D animation video which is the most commonly used animation video, Whiteboard animation video which is used for creating explained videos, Typography animation video is to express your ideas with a technique of mixing motion and text.
Step 4: Music
The final step is creating the music for a video, and it is added by a perfect soundtrack and sound effects.
How to create a motion graphic?
Motion graphics is a unique and fantastic storytelling tool. It is mainly used in commercials ads and social media. Motion graphics can be either 2D or 3D.
Step 1: Write a script
Motion graphics starts with a script and not with a storyboard. You should keep in your mind these things before writing a script:
- To whom the script has to reach?
- From the script what do I learn? Remember? Do?
- How the person should feel after watching the video
- Kinetic (or onscreen) text: In this only texts are used to tell a story. The audience is focused on the text, and they are paying attention to reading the text.
- Voice-over: It is very important because it helps to understand the video and voice-over accompanies onscreen animation. In marketing, you see many use brands’ voices to advertise their products. Voice over allows doing that. Having your voice-over detail your sales numbers from last year takes up a lot of time. But it can be quickly and efficiently shown on the screen with some animated data visualization.
Step 2: Storyboard
The script and visuals are brought together in the storyboard to take the shape of the final product. Storyboarding begins with designs and the production team. The scriptwriter (the producer) and the storyboard sketch artist (the designer) come together to make success the motion graphics video. In this stage, we draw frames on a whiteboard and then finalize them before getting started. Then we bring the script to life by sketching the ideas.
Step 3: Designs are made after storyboarding
Once we are done with our storyboarding with sketches, we start converting our storyboards into real designs. Whatever we do in this stage it is used in the final animation, so it takes lots of time to make it perfect and to go into the right details.
Step 4: Final designs are animated
In this stage, everything comes together i.e, animation style, timing, music, and sound effects. By the time we start animating we should have an actual good idea of what has to come step by step. At this stage animation and other components are as important as the script.
Srilalitha
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